What is Short Form Content?
Short-form video content is any type of video content that’s less than 60 seconds, though some marketers agree short-form video content can be as long as three minutes. Short-form videos are meant to be bite-sized, easily digestible pieces of content that are easy for viewers to scroll through and view several at a time.
Short-form video content is rapidly emerging as a highly effective tool in the realm of social media, and as a real estate professional, it's imperative to harness its potential for lead generation.
Here are some compelling statistics that underscore the significance of short-form video content in the real estate sector:
TikTok, leading the wave of short-form video content, has witnessed staggering growth, amassing 1.53 billion users within a span of seven years. This platform offers immense opportunities for real estate professionals to reach a broad audience.
A whopping 96% of consumers prefer short-form videos to acquaint themselves with a product or service. Real estate professionals can leverage this preference to showcase properties and offer virtual tours in a succinct format.
Short-form video is not just engaging but also boasts the highest ROI, making it the optimal format for lead generation and audience engagement in real estate.
An impressive 30% of all short-form videos are watched at least 81% of the way through, which means your property showcases are likely to be viewed in their entirety.
47% of marketers concur that short-form videos have a higher propensity to go viral. This viral potential can be particularly beneficial in the real estate industry for maximizing property exposure.
On average, adults in the United States spend 46 minutes daily on TikTok, and this is projected to rise to 48 minutes by 2024. As a real estate professional, capitalizing on this growing engagement can significantly boost your visibility and leads.
In summary, short-form video is a captivating, engaging, and highly effective medium. If you haven't already incorporated it into your real estate marketing strategy, now is the time to seize the opportunity and start creating compelling short-form video content to enhance your lead generation efforts.